Jon Huntsman: Winners never cheat

I came across a mention of the book Winners Never Cheat in the Hindustan Times newspaper. On doing some R&D, I found that Winners Never Cheat is Huntsman's explanation of the principles at the heart of his business success.
It is important that Indian organisations take note of the role that ethics play in business. There are companies that believe in taking short-cuts by not following the route of integrity and honest relationships with their stake-holders. I am sure after going through this book, companies can adopt some of the lessons given here.
Useful links:
http://www.winnersnevercheat.com/

http://www.amazon.com/Winners-Never-Cheat-Everyday-Forgotten/dp/0131863665

http://search.barnesandnoble.com/Winners-Never-Cheat/Jon-M-Huntsman/e/9780131863668

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1207